Information has to be interpreted
before it can really inform.
Communication must therefore
be followed by explanation,
illustration and demonstration.
At Böllinghaus, we achieve this
goal by harnessing the full spec-
trum of 21st century media, both
digital and analogue.
Nevertheless, our preference
is always for direct contact,
one-to-one meetings and
dialogue based on trust, whether
visiting our partners or at trade
fairs. It is a source of motivation
for both sides when open
questions receive clear answers
in the course of a lively discussion.
Print still has a firm place in our
Ultimately, it is a matter of personal
preference whether our partners
read the information we send them
on screen or on paper.